Solo singer IU was selected as the brand ambassador of BLACKYAK, South Korea's famous outdoor or outdoor clothing brand.
Solo singer IU was selected as the brand ambassador of BLACKYAK, South Korea's famous outdoor clothing brand.
Company representative of BLACKYAK said in a statement that they chose IU as a brand ambassador because they seen IU as a representative for Generation Z and Millennials , currently engaged in entertainment and recreational mountaineering activities.
BLACKYAK said that the philosophy of the company is also very close to the career process of IU and that it gradually rose and maintained its position in this process.
Meanwhile, IU is currently preparing for its comeback with " Celebrity ", which will be released on January 27, 2021
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